The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo, a website or a brochure.

In times past, non-profits adopted the concept of branding mainly for fundraising purposes. Today, branding has evolved beyond fundraising purposes and offers the following benefits:

1). Builds Trust

An effective branding strategy that communicates the impact of a non-profits work engenders trust. By sharing its’ activities and progress, people become aware of the role the non-profit plays in its’ community. With the trust earned, a non-profit can easily garner support for its’ causes.

2). Advocacy / Expanded Support Base

Once people become aware of a non-profits’ work, it becomes easier for them to connect with its’ brand. Consequently, they not only become loyal adherents of the non-profit but they also become its’ advocates. This can serve the non-profit in many ways. For instance, success stories shared on a non-profit’s social media page can be re-posted by loyal adherents and shared with their friends. Such activities have the power of expanding a non-profit’s support base since a wider audience is reached through the act of sharing.

3). Increased Funding Opportunities

A strong brand improves the rate of success of a non-profits’ funding endeavors. By creating a positive brand image, it becomes easier to engage favorably with funders and stakeholders alike.

4). Facilitates Partnership Formation

A strong brand makes it easier for a non-profit to forge meaningful partnerships. The ability to collaborate with other organizations enhances a non-profits ability to implement projects that have a wider reach/scope. This in turn creates a favorable perception for the non-profit and influences its’ fund-raising potential.

5). Reflects a Non-Profit’s Identity

According to Nathalie Kylander & Christopher Stone (Spring 2012 Blogpost), a ” brand embodies the identity of the organization, encapsulating its mission, values, and distinctive activities”. In essence, a thoughtfully planned and executed brand image will convey the ideals of a non-profit to its’ constituents and the general public in an effective manner. It will aid in reflecting the unique value proposition of a non-profit while differentiating it from other entities.

Thus, its’ constituents and the general public will be in a position to familiarize themselves with the vision of the non-profit while keeping track of its’ achievements. As a result, the process of nurturing relationships with supporters(such as volunteers) and sympathizers to its’ cause while entrenching its’ position will be greatly improved.

It is essential for a non-profit to develop a compelling and consistent brand since it engenders trust among its’ audience, expands its’ support base, increases its’ funding opportunities, facilitates its’ ability to forge partnerships and reflects its identity.

References:

Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)

Nathalie Kylander & Christopher Stone (Spring 2012). The Role of Brand in the Non – Profit Sector[Blogpost]. Retrieved from https://ssir.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector#bio-footer

Thunder Megaphone – A Glacial Valley Can Focus and Amplify Thunder Into a Most Extraordinary Sound

We’ve all heard thunder, and we all know what causes it. Many of us have heard two distinct kinds of thunder, but perhaps we never really noticed or thought about it. Recently, I heard a third kind of thunder.

“Ordinary” thunder – a thoroughly extraordinary sound, but the kind of thunder we hear most often – happens when lightning occurs at some distance from the observer. The initial sound of the lightning bolt echoes off surrounding objects and air masses. Because it is echoed so many times, the thunder stretches out into many, many seconds, even though the initial sound might have lasted a second or two at most. Moreover, because the initial sound echoes off soft things with indistinct surfaces – clouds, thermoclines, and weather fronts – and because many echoes reach the ears of the observer at different times, the original sound is greatly distorted. Almost all high frequency components are filtered out, and the observer hears mostly a low-pitched rumble.

When lightning strikes very close to the observer, within a few hundred feet, the sound is entirely different. The observer might not hear echoes of the thunder at all, but only the pure initial sound. It is a single, sharp, intense “POW!” It may be followed by a much quieter, but still loud, whistling or hissing sound.

But what about that third kind of lightning?

I was camping alone in Crawford Notch State Park in northern New Hampshire, when thunderstorms began rolling into the valley just after dinner. I tidied up my campsite just before the rain started, then retreated to my tent. One thunderstorm passed without much incident.

Darkness had fallen by the time the second thunderstorm rolled up from the south. I occupied myself by counting the time interval between lightning and thunder to track the movements of the storms. Fifteen seconds before the thunder rolled up from somewhere west of Mount Bemis, and I knew the storm was just under three miles southwest of me. Seven seconds between the flash and the rumble beyond Frankenstein Cliff, and I knew the storm was passing nearly a mile and a half to my west.

And then it happened!

A flash. I counted eleven seconds. And I heard a sound unlike any thunder I had ever heard before.

The cacophony included at least half a dozen rapid repetitions of the “POW!” of a nearby lightning strike. But at the same time, there was the rumbling and roaring of “ordinary” thunder, but much, much louder than usual.

Before I could figure out what that sound was, there was another flash somewhere to the north. Again I counted eleven seconds, and again I heard that utterly incredible crackling and powing and rumbling and roaring.

This time, I figured it out.

It was a lightning strike right within the upper reaches of Crawford Notch just a couple of miles north of me. It was right within a gigantic stone megaphone formed by Webster Cliff on the east, Mount Field and Mount Willey on the west, and the old glacial cirque of Mount Willard for a backstop on the north.

And this 1,500 foot deep, three-mile-long granite megaphone was pointed right at Dry River Campground.

Yes, the beautiful U-shaped glacial valley of Crawford Notch is a nearly perfect megaphone, albeit open on top. The bare stone faces of Mount Willard and Webster Cliff echoed the initial “POW!” of the thunder almost undistorted. The western slope of the notch is a bit more heavily wooded, but there’s enough bare ledge and rockslide there to provide a pretty good echo. The open top of the notch was covered by the underbelly of the thunderstorm itself, which provided enough of a soft echoic surface to create the usual rumbling of thunder in addition to the clean “POW!” echoes off the rock faces.

But all of this sound was extraordinarily loud because of the megaphone that focused it all right on me and my campsite.

After I got this all figured out, there was a third lightning flash in the north. Yes, eleven second later, there was that glorious, unearthly sound again.

I wondered why I had never heard this kind of thunder before. I have probably experienced thunderstorms in Crawford Notch at least a dozen times over the years, but never heard the Thunder Megaphone.

My best guess is that I probably have heard it before, but never noticed it. Most of the times I’ve camped there, it was with a crowd of friends and family. Much goes on when a thunderstorm rolls in. Ponchos have to be broken out and put on, while at the same time, various disorderly what-nots need to get stashed into cars and tents before they get soaked. There is a bit of yelling and shouting to be done, and paradoxically among the mayhem, kids and dogs need to have their fears calmed. Meanwhile, tarps over the tents and picnic tables are flapping in the gales, making a poor imitation of thunder themselves.

In all my 25 years camping in Crawford Notch, this may have been the first time I experienced a thunderstorm while I was camping there alone. There was no tarp over the tent, and I had anticipated the thunderstorm well enough to get everything into the car long before the rain started.

So, when the lightning and thunder came, I had nothing to do but observe.

What a treat!

I half hope we get a thunderstorm the next time we go camping in the mouth of the Thunder Megaphone.

Zara Clothing For Kids

The clothing company Zara was founded by Amancio Ortega Gaina. He is not only the 8th richest person in the world (according to Forbes), but also the world’s greatest fashion business figure. The company was founded in 1975 in Corunna. Their mother company – Inditex Group (Industrias de Diseco Textil Sociedad Anynima in Spanish) has had little effect on Zara’s unique policies – Zara had always been the innovators, and their owners usually don’t care what Zara does, as long as it’s profitable. Their first store on the main street of Corunna was a great success and the brand expanded to other cities in 1980s, after that to Portugal and in the end – to the UK. Now Zara has shops all over the world, and they are continuing to expand.

The company has reached its highest amounts of sales recently, since its popularity in the fashion world is tremendous. There are more than 1,500 stores in over 70 countries and new ones are opened each year. Zara’s unique clothing and accessories are successfully sold to a diverse variety of costumers, crossing barriers of culture, politics and nations on their way to the customer. The team of a little less than 300 designers is outrunning the whole fashion world in terms of productivity, since it only takes two weeks for them to produce and deliver their new clothing to stores.

There are over 11,000 new clothing pieces produced every year. The company holds the productivity record that beats the adversaries’ companies at least 3 times. The product assortment is changing every month in the UK, so you can visit the store each month and find that everything is new. The company’s newest thing is selling children’s clothing. The stores are called Kiddy’s Class and they can be found in some parts of Europe; and even there the company plans to expand more.

Designing clothes for children is a completely new market. The interest in this new market has increased drastically over the past few years, since there is a tendency among celebrities to dress their children just like themselves. Of course, the ordinary parents want to do the exact same thing and make their children stand out. Zara products are a mixture of traditional and innovative clothing styles – don’t waste your time, try Zara clothing today!.

Finding the Right Furniture Plan for Your Next Project

Finding the right furniture plan is not easy. I know my next project is usually driven by the "honey Do" list and that means that it has to fit in with the decor. If you are going to build a project you may want to understand the styles of furniture that you can choose from. I thought I would do the work for you and give you an idea of ​​what each style provides.

The key styles that are the most popular are Mission, Modern, Retro, and Country.

Modern styled furniture is just that – Modern. If you can picture clean lines and geometric shapes, then you will have an idea of ​​what Modern furniture looks like. Think of George Jetson, or your favorite Sci-Fi movie, and you will get a picture of what modern looks like. If this is the style that you are looking for, you may want to go to IKEA and purchase it because this style of furniture can be either hard or easy to make depending on the shape of the finished piece.

Mission styled furniture is a little more woodworker friendly. It has a distinct style that makes it stand out. The chairs typically have tall backs, and all are designed with basically straight lines and very little curves. The hardware has the old tarnished brass look. If you can picture Mennonite furniture, then you will be pretty close to identifying mission furniture. The style is characterized by simple, functional designs made of oak and stained wood with minimal ornamentation. Leather and Native American designs are often the motif of the coverage.

Country Style furniture gained popularity in the 1980's. It is a casual style often featuring nature and nostalgic motifs. You will also find much hand crafted elements and even disturbing of the wood. This style of furniture is the most practical and useful edition of traditional furniture. There are several types of country furniture. French Provencal, American country and English country are some of them to name. Each of them has its own distinct feature and appeal; you can seriously categorize them as rural. However, you can find some common features like painted finish and muted colors, in all of them. Floral, stripes, checks are most common prototypes in fabric used in country style furniture.

Retro Style furniture belongs to, or has the look of having been made in the decades between the 1950s and the 1980s. This style of furniture tends to look back nostalgically on times past and tries to imitate it. This style of furniture can be whimsical and can allude to pop culture. If you can picture the big bold colors and sleek lines, then you have done it right. Unfortunately for the avid wood worker you will have to dig deep to find a plan you can build that resembles this style as they tend not to be made of wood, but of metal.